Welcome to ZYRO
OTT Advertising That Build Authority Growth
OTT (Over-The-Top) advertising places your brand directly inside premium streaming content—on Smart TVs, mobile devices, tablets, and desktops. Unlike traditional digital ads that users scroll past, OTT ads appear in high-attention environments where viewers are fully immersed. At ZYRO Digital, we help brands leverage OTT advertising to build awareness, trust, and measurable growth across India and global markets.
Platforms we run OTT
ZYRO DIGITAL
What Is OTT Advertising?
OTT advertising refers to video ads delivered through streaming platforms such as Hotstar, JioCinema, SonyLIV, Zee5, Amazon, MX Player, and Connected TV (CTV) apps, bypassing traditional cable and satellite television.
These ads appear as pre-roll, mid-roll, post-roll, and in-stream video placements, allowing brands to reach audiences in a brand-safe, premium environment with advanced targeting capabilities.
Our OTT Advertising Approach at ZYRO Digital
We don’t run OTT ads blindly. Every campaign is powered by data, AI insights, and performance tracking to ensure your brand reaches the right audience at the right moment.
We begin by understanding your business goals—brand awareness, app installs, lead generation, or conversions. From there, we design a tailored OTT media strategy that aligns with your target audience, content preferences, and budget.
Our team manages the complete lifecycle—from creative planning and platform selection to campaign optimization and reporting.
OTT Advertising vs YouTube & Social Video Ads
While YouTube and social platforms are effective, OTT offers a distraction-free viewing experience on larger screens with higher viewer intent. OTT ads feel less intrusive and more cinematic, leading to stronger emotional connection and brand trust.
For brands seeking top-of-funnel dominance with measurable outcomes, OTT outperforms many traditional digital video formats.
Why OTT Advertising Works Better Than Traditional Media
OTT advertising combines the emotional power of television with the precision of digital marketing. Instead of broadcasting to everyone, OTT lets you target specific audiences based on location, device, interests, language, viewing behavior, and more.
Viewers cannot skip most OTT ads, which leads to higher completion rates, stronger recall, and better brand lift. This makes OTT one of the most effective channels for businesses looking to scale brand presence while maintaining measurable ROI.
OTT Ad Formats We Offer
We deploy multiple OTT ad formats depending on your campaign objective. This includes high-impact pre-roll and mid-roll video ads, Connected TV (CTV) placements for Smart TVs, programmatic OTT ads for scalable reach, and platform-specific native placements.
Each format is optimized for maximum engagement, minimal wastage, and consistent performance.
Transparent Reporting & Measurable Results
We believe in complete transparency. Every OTT campaign includes detailed reporting on impressions, reach, completion rate, frequency, CTR (where applicable), and audience insights.
You’ll always know what’s working, what’s scaling, and where your brand is winning.
Book Your OTT Growth Strategy Call
Ready to put your brand on premium screens?
Let’s build an OTT advertising strategy that delivers visibility, engagement, and real business results.
FAQs
Still Have Questions?
Our team at Zyro Digital is here to help you understand AI-powered marketing, performance ads, social media growth, automation, and scalable digital systems—without the jargon.
Most OTT ads are non-skippable, resulting in higher completion and recall rates.
We run ads on platforms like Hotstar, JioCinema, SonyLIV, Zee5, MX Player, YouTube OTT, and Connected TV apps.
OTT ads are flexible and scalable. Budgets can start small and scale based on performance.
Yes. OTT works best for awareness and consideration, and when combined with retargeting, it drives conversions effectively.
Absolutely. OTT allows geo-targeting, language targeting, and interest-based targeting.
Yes, especially for real estate, education, retail, and regional brands.
Yes. Connected TV (CTV) ads appear directly on Smart TVs.
We track impressions, reach, completion rate, frequency, and engagement metrics.
Yes. OTT works best as part of a full-funnel digital strategy.
Most OTT campaigns can go live within 7–10 days, including creative approvals.